We have been asked by the fellas from Lively to work on the Genentech event visuals for the 2nd year in a row.
This time the event was about cancer research and our challenge was to recreate a serie of striking visuals to accompanying the event’s hosts and speakers.
The event set off in San Francisco, March, 2018.
Here is a breakdown of the projects including all of the creative development proposed to client.
Ident 1 style frame
Completing the puzzle, in a similar way of having the cells finishing their assembling.
Ident 2 style frame
A brain to be featured as a nest for our cells. The cell that was meant to animate out is finally represented via a low-poly style bird that gets into the bird look only once settled inside the brain.
Ident 3 style frame
A seaweed lookalike form to represent the organic element of the cured cells. The idea was to have it almost sleeping while reacting once other cells are getting closer to it.