Griezmann Origins & The Rise

Style frames created for the promo ‘Griezmann Origins’ for BR / Puma and ‘The Rise’ film.

Brand : Puma

Client : Bleacher Report Uk

Design and animation : MDN

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Style

I decided to workout a glitchy and colourful treatment for the whole serie of Griezmann Origins films. The idea was to stay close to Puma’s style approach (glitchy and urban) while adding a bit of action with the use of bold and saturated colours and quick-paced transitions within the content.

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Distortion

The glitchy effect became then a proper image distortion that distinguished each piece. Almost like a refresh of the classic VHS film look.

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Board

Final board presented to client before getting into the whole animation stage.

The Film :