Arup

Branding

We worked on a series of striking 3d images to reinforce Arup brand, an independent firm of designers, planners, engineers, architects, consultants and technical specialists, working across built environment.

The imagery and montage below is a breakdown of all the work done throughout several months, including R&D, style frames and animation tests proposes to client, as well as the final delivered product.

The idents have been showcased on the Arup annual report.

Arup: Rock

Ident 1

Arup: Invisible Force

Ident 2

Arup: Rubber

Ident 3

Arup: Invisible Force

Ident 4

Arup: Invisible Force

Ident 5

Arup: Wood

Ident 6

Arup Montage

The 5 idents in one sequence

Concept
Design
Motion Design

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