Arup
Branding
We worked on a series of striking 3d images to reinforce Arup brand, an independent firm of designers, planners, engineers, architects, consultants and technical specialists, working across built environment.
The imagery and montage below is a breakdown of all the work done throughout several months, including R&D, style frames and animation tests proposes to client, as well as the final delivered product.
The idents have been showcased on the Arup annual report.
Arup: Rock
Ident 1
Arup: Invisible Force
Ident 2
Arup: Rubber
Ident 3
Arup: Invisible Force
Ident 4
Arup: Invisible Force
Ident 5
Arup: Wood
Ident 6
Arup Montage
The 5 idents in one sequence