Clarien
Rebrand
One of Bermuda's largest financial services organisations serving personal, private, commercial and institutional clients.
We have been contacted by them to create a series of stills and animations representing their logo.
RnD, style frames and animations for client below.
Initial development
ID3
ID1
Where creativity meets clarity, and vision meets action.
In Ident 1 we decided to use a soft approach, represented by elegant forms and curves that are designed by the moving logo.
ID3
In Ident 3 we layered the logo and created a multi-faceted version of it spreading out from its original shape. The concentrical shapes takes on a journey to then re-organise themselves into the initial state.
ID2
Ident 2 is the organic approach one. Client wanted the logo to be represented as a waving flag, and while we recreated this in 3d, we also added extra deformation to the piece by using forces like wind pushes, turbulence and formula effectors.