What began as a request for a handful of still images evolved into a broader visual repositioning project for JPM's Private Banking and Asset Management divisions.

The objective was to refresh the visual language across social media and digital platforms, creating a more premium, contemporary aesthetic. Using simple 3D forms and light as the primary storytelling element, I developed a versatile imagery system that could communicate the key themes of Private Banking and Asset Management with clarity and sophistication.

The project also involved reimagining and adding dimensionality to existing 2D icons and graphic assets, creating a more cohesive and elevated visual identity across channels.

The final imagery and edits were rolled out across JPM's social media platforms and website.